Saturday, September 17, 2011

BrandTags Express Edition #8 :: New Brand Identity of Hero Honda

In Dec 2010, the Joint Venture between Hero Group and Honda was called off and Hero purchased the whole stake of Honda in the JV (26%). Very recently in London, Hero Group came up with its new identity along with a new logo and new tagline as well. There was a new advertisement campaign as well which has been well appreciated by all. The music for the ad campaign has been composed by none other than the Academy Award winner, A R Rahman. 

The new Brand Identity and logo was designed by a London based firm called as Wolff Olins. The company's branding has major clients in its list which includes names like London 2012 Olympics, PwC, Sony Ericsson, AOL amongst others. 

The new name of Hero Honda would be Hero MotoCorp. The new logo is below. Its actually a 3D logo and you will need to notice it a little carefully to see the 3D H. 
Hero MotoCorp Logo
The new tagline for the firm is: "Hum Mein Hai Hero". The video for the new advertisement is below as well. It actually inspires you. The song is sung by AR Rahman himself and its actually refreshing to see such campaigns. 

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