Saturday, January 29, 2011

ICC World Cup 2011 - Mascot and Tagline

With Cricket World Cup 2011 around the corner, how can I be behind in getting the tagline and mascot for the same.

The tagline for the ICC 2011 Cricket World Cup is - THE CUP THAT COUNTS

The mascot for the ICC 2011 Cricket World Cup is - STUMPY

STUMPY is an elephant with a human age of about 10 years. He resembles and brings back the memories of the 1982 Asiad where APPU a mini elephant was the mascot.

Saturday, January 22, 2011

Ranbir Kapoor brand ambassador for John Players

Ranbir Kapoor is the new brand ambassador for John Players. He replaces Hrithik Roshan in this new year.

John Players is a brand owned by ITC Group. The tagline for John Players is Play it cool. ITC is a well diversified with operations in IT, Retail, Paper Manufacturing, Cigarettes. Its initiative for rural india "ITC E-Choupal" is a business case study in itself. The tagline for e-Choupal is "Lets Put India First".

Wednesday, January 05, 2011

Nutrilite :: Amway's New Offering

Amway has come out with a new offering in the nutrition space. The name of the offering is NUTRILITE.

Nutrilite is actually the first multivitamin and multimineral supplement. Carl Rehnborg, the founder of nutrilite created the first nutrition product to be sold globally. Nutrilite is also a global leader in nutrition research, development and innovation.

Now the question is what connects Amway and Nutrilite? Actually the founder of Amway, Rich DeVos and Jay Van Andel were distributing the Nutrilite products well before they found Amway in 1959.

Amway stands for AMerican WAY

The tagline for Amway is We're Listening

The tagline for Nutrilite is Best of Nature. Best of Science