BrandTags Express Edition #12 :: 2011 FORMULA 1 AIRTEL GRAND PRIX OF INDIA

India had a truly big last week from every dimension. Start of the week saw onset of the biggest Hindu festival Diwali and towards the week closure we saw the Metallica Concert in Bangalore and Lady Gaga performing in Delhi. But there is one event which stood out and put our stamp in the Motor Sports. It was none other than the 2011 FORMULA 1 AIRTEL GRAND PRIX OF INDIA. Without the mention of this historic event, BrandTags will be incomplete and hence this event features here. 

The event is very special in several ways. We hear only positive news about it unlike the commonwealth games where we heard only negative news. The circuit is amazing and it was ready in a record time. The country embraced the sport extremely well from every angle and presented to the world the capability to host the costliest sport. Drivers enjoyed the tracks and equally happy were the team engineers and the teams themselves. The track was completely built by the private sector (JAYPEE Group) with no involvement of the Govt. With no incidents to report, the Indian Grand Prix is a huge success and gives India a podium finish. 

Lets have a look at the logo of the Indian Grand Prix. The logo is a stylized B in the colors of orange and green which symbolize the national flag. The logo is shown below. The circuit is designed by Hermann Tilke. Most of the European circuits are designed by Hermann only. 

BrandTags Express Edition #11 :: VERTU

VERTU is a global luxury brand of mobile phones which are handmade with the finest of the materials sourced globally. The keys are made from Sapphire, the leather is sourced from Northern Europe and the material is resistant to almost anything you can think off. The most interesting thing about VERTU is that its a fully owned division of NOKIA and continues to remain profitable since inception. 

The tagline of VERTU is Experience Life, Beautifully Arranged. 

Recently in Malaysia, VERTU released its first SmartPhone called as Vertu Constellation Quest. Specialty of VERTU phones include services like VERTU CONCIERGE, VERTU FORTRESS, VERTU CERTAINTY, VERTU REMOTE ASSIST and VERTU ME. 

Logo of VERTU is below:

VERTU LOGO

Blog Crosses 400000 mark

Its a pleasure to know that the blog has crossed the 4 LAKH mark in terms of the footprint and is going strong day after day. Thanks to all the readers. It has been a great experience to write on this blog. 

BrandTags Express Edition #10 :: Cool Things about KFC

KFC stands for Kentucky Fried Chicken. The fast food giant set up its restaurant in Corbin, Kentucky and hence the name Kentucky Fried Chicken. In its early days KFC was famous for southern style chicken. 

The current tagline of KFC is sogood. The past tagline was its finger lickin good

The logo of the chain is below. The tagline is in red and black letters. The image is of Colonel Harland Sanders, founder of KFC. 

KFC Logo

Steve Job :: Rest in Peace

An event so unconnected still make an impact,
so shattering yet silent
so adhoc yet stimulating
so distant yet can bring tears - Steve Jobs RIP.

BrandTags Express Edition #9 :: Troika, Operation Twist, QE

While we are in midst of a financial crisis once again after the 2008 fiasco, several terms have emerged which definitely need a mention on this blog as I work in the very center of this trading business. 

Troika - This is actually a Russian Bulgarian word which essentially means the number three or three of a kind. In the current financial crisis this refers to the combination of European Central Bank (ECB), International Monetary Fund (IMF) and European Commission. This is special conglomerate which is formed to rescue Greece from the debt crisis which is causing a global contagion

Operation Twist - This is a slightly complex "operation" by Federal Reserve to understand. In the past, Fed was buying a lot of short term government securities in the market to infuse dollars in to the economy. But with this Operation Twist, Fed would actually be trading the Short term securities like US treasuries for the Long term bonds. Its expected that such operation will lower the rates associated with the long term securities like mortgage or auto or other long term loans. 

QE: QE stands for Quantitative Easing. This was one of the operations of the US Fed to pump in additional money into the ailing economy and foster growth and create employment. There were two rounds of QE 1 and 2. A third QE3 was expected but Fed instead decided to do a Operation Twist.