Maruti Suzuki - Kizashi

Last week, Maruti Suzuki came out with its very own luxurious sports sedan. Named Kizashi (Kizashi is a Japanese word meaning prelude or foretaste. The name symbolizes the change within Suzuki), this sedan is a 100% imported one for the Indian market. Priced between 16-18 Lakhs, it competes head to head with other luxury sedans like CAMRY and ACCORD.

I thought it will be a great idea to present a compendium of the taglines related to Maruti Suzuki and its fleet of offerings. So here you go:

Maruti Suzuki - Way of Life

Kizashi - A Sign of Great Things to Come

Grand Vitara - Play it Your Way

DZire - The Heart Car

Maruti SX4 - Men are Back

Maruti Swift - You're The Fuel

Ritz - Live The Moment

A-Star - Stop @ Nothing

Maruti EECO - Happiness Family Size !

WagonR - For the Smarter Race

Maruti Gypsy -There is a Gypsy in everyone

Omni - Fits All

Estillo - Take a Fresh View of Life

Alto - Lets Go.

Maruti 800 - Change your Life

ICC World Cup 2011 - Mascot and Tagline

With Cricket World Cup 2011 around the corner, how can I be behind in getting the tagline and mascot for the same.

The tagline for the ICC 2011 Cricket World Cup is - THE CUP THAT COUNTS

The mascot for the ICC 2011 Cricket World Cup is - STUMPY

STUMPY is an elephant with a human age of about 10 years. He resembles and brings back the memories of the 1982 Asiad where APPU a mini elephant was the mascot.

Ranbir Kapoor brand ambassador for John Players

Ranbir Kapoor is the new brand ambassador for John Players. He replaces Hrithik Roshan in this new year.

John Players is a brand owned by ITC Group. The tagline for John Players is Play it cool. ITC is a well diversified with operations in IT, Retail, Paper Manufacturing, Cigarettes. Its initiative for rural india "ITC E-Choupal" is a business case study in itself. The tagline for e-Choupal is "Lets Put India First".

Nutrilite :: Amway's New Offering

Amway has come out with a new offering in the nutrition space. The name of the offering is NUTRILITE.

Nutrilite is actually the first multivitamin and multimineral supplement. Carl Rehnborg, the founder of nutrilite created the first nutrition product to be sold globally. Nutrilite is also a global leader in nutrition research, development and innovation.

Now the question is what connects Amway and Nutrilite? Actually the founder of Amway, Rich DeVos and Jay Van Andel were distributing the Nutrilite products well before they found Amway in 1959.

Amway stands for AMerican WAY

The tagline for Amway is We're Listening

The tagline for Nutrilite is Best of Nature. Best of Science

The Fall of a Crorepati - KBC 4

Prashanth Batar in KBC 4 gave an incorrect answer as part of the double dip of the 13 Question for 5 Crores and landed up at 3,20,000.
So KBC 4 has lost its first crorepati.

CWG Delhi Opening Ceremony

The CWG opening ceremony was just awesome. the yoga performance and the creation of the human being performing the yoga was simply mind blowing. The special attraction the helium filled huge ballon was simply the center of attraction.

Ofcourse Mr. Kalmadi was booed when he was giving the speech and to say the least this was bound to happen.

The best part was that both the president of India and prince Charles did a joint inauguration of the games ending all the speculations nicely.

AR Rahman performance came at the end with the theme song and the Oscar winning jai ho song which was well appreciated by the crowd

Ayodhya Verdict

Please see the links below for the complete and comprehensive details on the Ayodhya Verdict

http://rjbm.nic.in/

Google celebrates birthday with cake - CSMonitor.com

Google celebrates birthday with cake - CSMonitor.com

I am back

Folks,

I am back on this blog again. I will soon be posting again on my blog after a hiatus of more than three years. In these three years, things have changed substantially for me, for this world as well. Several people have sent me emails to start writing again on this blog and I abide by their decision and my interest to come back. I will soon be integrating this blog with Twitter, Facebook, Digg It and Delicious as well to have real time updates all across.

Thanks for all the people who kept on following the blog inspite of its historical content. Even in the punchliners world a lot has changed since the time I had written last time because of a massive mergers and acquisitions activity.

The blog now counts a massive 3,88,156 visitors until date and I hope to double this within a very short span of time.

So guys get geared up because Punchliners newest edition is coming your way.

For the starters, Samsung has come out with a new tagline sometime closer to the end of the last year and its called as "TURN ON TOMORROW". Really Beautiful.

Technorati Claim: 73CPT375BBCW

Punchliners :: Quiz # 28

Welcome to the 28th Edition of punchliners. Lets have a quick look at the hospitality industry majors.

So here we go with the Hotel chains seen prominently throughout the world.
===============
ANSWERS HERE
===============

1.

2.

3.

4.

5.

===================
Punchliners Quiz # 28
===================


1. The official hotel for family fun

2. Luxury Redefined

3. Travel should take you places

4. Stay your own Way

5. The Essence of India

Answers in a week's time.
For Comments, Answers, and Suggestions please mail to yashasvi.arun@gmail.com

Answers to Punchliners Quiz # 27

Here are the answers for the 27th Edition of Punchliners. Easy ones with really high scoring.
===========================
ANSWERS
===========================

1. PETER ENGLAND

2. LOUIS PHILLIPS

3. RAYMONDS

4. REID AND TAYLOR

5. WILLS LIFESTYLE


============
SCORECARD
============
43 entries for the quiz with a whopping 16 full correct entries.

Congratulations to Atul, Elbert, Gowtham, Kamal, Pradeep, Gourav, Sreenivas, Shyam, Parijat, Arun, Varadarajan, Samrat, Gururaj, Rahul, Sanjana, Rajat for scoring five out of five in the quiz.

Hearty Congratulations to Mr. ATUL SONI for winning this edition of Punchliners.


Next edition will be out soon. Till then happy punchlining.

Punchliners :: Quiz # 27

Welcome to the 27th Edition of punchliners. Its been quite a while and I am back from the hiatus. As we near the country's biggest quiz (Brand Equity Quiz 2007), it's perhaps the right time to revive the series focusing on brands exclusively.
So here we go with the Apparel Brands seen prominently in India. Not very tough should be a sitter for most of us.

===============
ANSWERS HERE
===============

1.

2.

3.

4.

5.

===================
Punchliners Quiz # 27
===================

1. Honestly Impressive

2. The Upper Crest

3. The Complete Man

4. Bond with the Best

5. Enjoy the Change

Answers in a week's time.
This quiz and all other past quizzes are available on the website : http://brandtags.blogspot.com
For Comments, Answers, and Suggestions hit the reply button in this mail and do not change the subject of the mail.

Blog crosses 20000 hits

Hi All

The Taglines and Punchlines blog has crossed another mark in its journey. The blog has crossed 20000 hits. This feat was achieved on 19th of November 2006.

The blog hit the target of 10000 on August 10,2006. Within a span of three months and 20 days the blog has crossed 20000 mark. Its a matter of great pleasure to all of us who are part of this blog right from beginning.

Although the frequency of posts on the blog has got reduced, the blog will be updated on a regular basis.

Hope to see many more feats like this.

Yash

Answer to Quiz # 26

Hi All

A long wait for the answers to Quiz # 26.

=====================
Punchliners Quiz # 26
=====================

1. The Square Mile - LONDON

2. Land of Silver - ARGENTINA

3. Punjab + Afghan + Kashmir + Sindh + Baloochistan = PAKISTAN

4. Land of the thunder dragon - BHUTAN

5. Land of million Elephants - LAOS

========
TRIVIA
=========

1. The City of London is a small area in Greater London. The modern conurbation of London was developed from the city of London and the nearby city of westminster, which was the centre of the royal government. The City of London is now Europe's largest "central business district" (CBD) and financial district. It is often referred to as just the City or as the Square Mile, as it is approximately one square mile (2.6 km²) in area.

2. Argentina, meaning "land of silver," is a rich and vast land—second largest (after Brazil) in South America and eighth largest in the world. Its heartland is a broad grassy plain known as the Pampas (pronounced PAHM-pahs).

3. The name "Pakistan" means "Land of the Pure" in Urdu and Persian. It was coined in 1933 by Choudhary Rahmat Ali, who published it in the pamphlet Now or Never as an acroym of the names of the "Muslim homelands" of western India — P for Punjab, A for Afghania (the Afghan (Pashtun) areas in the Northwest Frontier Province), K for Kashmir, S for Sindh and tan for Balochistan. The i was later added to the name since in Urdu, the national language of Pakistan, "istan" refers to "land of" while "pak" means pure. Officially, the nation was founded as the Dominion of Pakistan in 1947, and was renamed as the Islamic Republic of Pakistan in 1957.

4. 'Bhutan' may be derived from the Sanskrit word 'Bhu-Uttan' which means 'High Land'. In another theory of sanskritisation, 'Bhots-ant' means 'end of Tibet' or 'south of Tibet'. However some Bhutanese call their country 'Druk Yul' and its inhabitants 'Drukpa'. The Dzongkha (and Tibetan) name for the country is 'Druk Yul' (Land of the Dragon). Because of the serenity and the virginity of the country and its landscapes, Bhutan today is sometimes referred to as the Last Shangri-La. Historically, Bhutan was known by many names, such as 'Lho Mon' (Southern Land of Darkness), 'Lho Tsendenjong' (Southern Land of the Sandalwood), 'Lhomen Khazhi' (Southern Land of Four Approaches), and 'Lho Men Jong' (Southern Land of Medicinal Herbs).

Quiz # 26

Welcome to the 26th Edition of punchliners. After a thumping response to the silver jubilee editition, Punchliners is back with a quiz on etymology of cities and countries. Each of the below questions corresponds to a city or a country. So just crack them.

=====================
Punchliners Quiz # 26
=====================

1. The Square Mile

2. Land of Silver

3. Punjab + Afghan + Kashmir + Sindh + Baloochistan = ????

4. Land of the thunder dragon

5. Land of million Elephants

Answers in a week's time. For Comments, Answers, and Suggestions send mail to yashasvi.arun@gmail.com.

Answers to Quiz # 25, Silver Jubilee Edition

===========================
ANSWERS
===========================

1. Accenture

2. Himalaya Healthcare

3. Idea Cellular

4. Food World

5. SANYO

=============
TRIVIA
=============

1. Accenture originated as the consulting division of Arthur Anderson. Its origin goes back to 1953, when GE asked Arthur Andersen to undertake a feasibility study about payroll processing and manufacturing automation using computers. In 1989, that division split from Arthur Andersen and began using the name Andersen Consulting. On January 1, 2001, Andersen Consulting adopted its current name, "Accenture". The word "Accenture" is derived from "Accent on the future". Although a marketing consultancy was tasked with finding a new name for the company, the name "Accenture" was chosen by an employee from the Oslo office, as a result of an internal competition. Arthur Anderson was one of the member of Big 5 once upon a time until ENRON happened. The fiasco of ENRON was one of major turnarounds in the business of the accounting firms and this event actually led to the separation of Consulting business from the accounting business. Also Sarbanes Oxley Act of 2002 also came into force because of this financial breakdown. The greater-than sign over the 't' shows that the company is looking to the future. The mark is also an accent mark in music.Tiger Woods is the brand ambassador of the company. The campaign uses the phrase "Go On. Be a Tiger." as its advertisment baseline. Tagline for the company is High Performance. Delivered.

2. The story of Himalaya Healthcare starts close to 75 years back when Mr. M Manal founder of the company saw restless elephants being fed with a root to pacify them. This root got scientifically evaluated and turned out to be first hypertensive drug of the world by name Serpina.

3. Idea Cellular's antecedents date back to 1995, When the Aditya Birla Group and AT&T and the Tata Group set up cellular networks.In the year 2000, the historic path-breaking merger of Tata Cellular with Birla AT&T Communications and the subsequent acquisition of RPG Cellular - (Madhya Pradesh circle) in the year 2001 - helped take the company to aim even further and led to the formation of Birla Tata AT&T Limited . In year 2001, company won fourth cellular license for Delhi metro circle and in year 2002 company introduced common brand " !dea" and changed the name to IDEA Cellular Limited

4. SANYO, which means "three oceans" - specifically, the Pacific, Atlantic, and Indian oceans - and symbolizes the company's global perspective, has a history rich in creating and delivering technology-based products to every corner of the globe. The SANYO Group of companies is truly an international organization, comprising 83 manufacturing companies, 37 sales companies, and 38 other companies. SANYO's first three products were the bicycle generator lamp, the plastic cabinet radio, and the whirlpool action washing machine. Sanyo started in the year 1947 with the name of Sanyo Electric Works.

A whopping 79 entries were received for this quiz and the uniqueness in the quiz is also appreciated immensely. Thanks for the appreciation.
For the first time ever, a quiz in the Punchliners series has got more than 50 responses.
25 entries were there with all correct answers.

Hearty Congratulations to Mr. SHANTANU GANGAL for winning this edition of Punchliners.

Silver Jubilee Edition of Punchliners :: Quiz No. 25

I am back with another edition of Punchliners. This is the SILVER JUBILEE edition of Punchliners since this is the 25th Quiz in the series. This round unlike the previous rounds is a little different.

In this round we have five modified logo’s of different brands which are very popular. Only a part of the logo which is distinct is shown. You need to identify the brand which corresponds to this logo.

So let’s get rolling. Here are the five questions for this week:

1.







2.






3.







4.







5.

Answers in a week's time. For Comments, Answers, and Suggestions please mail to yashasvi.arun(at)gmail.com.

As the quiz and blog completes its one year of existence, I would like to know your feedback on the series.

Kindly pour in your suggestions at yashasvi.arun@gmail.com

Answers to Quiz # 24

=========================
Answers for Punchliners Quiz # 24
=========================

1. PASSION FOR EXCELLENCE - BRIDGESTONE

2. A better way forward - MICHELIN

3. Accelerate your soul - DUNLOP

4. Tyres with Muscle - MRF

5. Born Tough - CEAT
================
Trivia
================

1. Shojiro Ishibashi (1889-1976) was the Founder of Bridgestone Corporation. At the time, when he started, British and American products were in high demand and he decided to capitalise on this international aspect. In fact, Bridgestone is a literal English translation of his last name "Ishibashi" which means "Stone Bridge". He liked the sound of it better when he reversed the words to Bridge Stone.

2. The story of Dunlop: Simple ideas can change the world. In 1888, while watching his son ride a tricycle, John Boyd Dunlop noticed his discomfort whenever he rode over cobbled ground. He knew the tricycle's solid rubber tyres were to blame. The solution? He wrapped the wheels in thin rubber sheets, glued them together, inflated them with a football pump for a cushioning effect - and created the first commercially viable pneumatic tyre. Dunlop patented the idea, giving his fledgling Dunlop tyre company a head start over automotive competitors who had already recognised the tyre's many advantages. Ten years later, Dunlop's invention had almost entirely replaced solid tyres.

3. The oldest company of the RPG Enterprises, CEAT Tyres was established in 1958. Today, CEAT is one of India's leading tyre manufacturers, with an annual turnover of Rs 1,780 crores (US $400 million). Most of us are not aware of the fact that CEAT is actually an acronym which stands for Cavi Electrici Affini Torino.

4. MRF Story: A young entrepreneur, K. M. Mammen Mappillai, opened a small toy balloon manufacturing unit in a shed at Tiruvottiyur, Madras (now Chennai). Although the "factory" was just a small shed without any machines, a variety of products, ranging from balloons and latex-cast squeaking toys to industrial gloves and contraceptives, were produced. During this time, MRF established its first office at 334, Thambu Chetty Street, Madras (now Chennai), Tamil Nadu, India.
The logo of MRF Muscleman evolved in the year 1964. It also has an interesting story. One day, a truck driver at a roadside dhaba (makeshift eatery) somewhere in Western India hit upon the right idea when he said, "A goodtyre should have all the qualities of a pehalwan (strong man)." And from this simple statement, the muscleman was born. MRF stands for Madras Rubber Factory.

5. Michelin: The company's symbol is Bibendum, the Michelin Man, introduced in 1898 by French artist O'Galop (pseudonym of Marius Rossillon), and one of the world's oldest trademarks. Andre Michelin apparently commissioned the creation of this jolly, rotund figure after his brother, Édouard, observed that a display of stacked tires resembled a human form. Today, Bibendum is one of the world's most recognized trademarks, representing Michelin in over 150 countries.

Congratulations to HARI CHERREDI for winning this round of Punchliners !!!!

Punchliners :: Quiz # 24

Another set of Punchliners for you all. This time its the tyre manufacturers turn. Have a look and Lets see how many will crack them.

1. PASSION FOR EXCELLENCE

2. A better way forward

3. Accelerate your soul

4. Tyres with Muscle

5. Born Tough

Answers in a week's time. For Comments Answers Suggestions and feedback shot a mail to yashasvi.arun@gmail.com .

The Golden Moment - 10000 Hits

Today is a great day for this quiz blog. It touched the magical figure of 10000 hits. This feat has been achieved in less than a year's time to be precise in 345 days.

Once again the work caught me up badly and I was not able to update the blog on this momentous occasion. It feels really great to have achieved this feat.

One of the prime keywords which gave me the idea of making this blog was the keyword PUNCHLINES. Whenever I used to search for punchlines or taglines of various companies, I never used to land up on the right website.

Moreover we never had any resource on the web which could give us a one stop shop for all quizzing needs on this topic.

After touching the 10000 mark in terms of the hits on the website, I feel my blog has served this purpose. The blog started with a quiz on IT companies and has now matured into a very interesting quiz on various topics which have a close relevance to the business. Average number of responses now stand at close to 31 per quiz which is pretty healthy number.

The topics which my blog has covered till now are as follows:

1. IT

2. Pharma

3. Automobile

4. Petroleum and Energy

5. Airlines

6. Logo Quiz

7. Tourism

8. Stock Exchange

9. TV Ads

10. Popular Brands Logo

11. Media

12. Banks and Financial Institutions

13. Insurance Companies

14. Retail

15. Consumer Electronics

16. NGOs

17. Steel Industry

18. Movies

19. Dotcoms

20. Miscellaneous

The way quizzing happens in this blog is something like this. A quiz is posted on a weekly basis. Answers are provided at the completion of the week. The answers are published together with the score card and ranking is given to the participants based on the number of correct entries, date and time of answer, the priority being in the order specified. After this trivia is presented about the various questions asked in the quiz.

Hope the trend continues. Thanks for the support provided by one and all.