Sunday, December 11, 2005

Re-branding Josh

Some of the very famous brands known widely underwent re-branding in the last week. The two most popular ones are the Hutch and Indian Airlines. Hutch changed the color of its logo from the ubiquitous orange to pink. Also in Mumbai the Hutch used to operate with the brand name orange which also now ceases to exist. The other household name, which underwent re-branding, is Indian Airlines. Indian Airlines will now be known as Indian. The airlines suffix has been dropped which would hopefully shed its somewhat stodgy image.
Here are the changed logos for the two brands


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