Wednesday, June 29, 2011

BrandTags Express Edition # 2 - CEAT India Logo

The other day, I had a closer look at the CEAT logo in one of the CEAT showrooms and was wondering what do the three horizontal lines indicate or represent in the logo. I analyzed these findings and this finding is now part of the second edition of BEE.

In the year 2008, for the first time since inception, CEAT changed its logo from the well known "Rhino" and tagline "Born Tough" to something different. The idea of "Raising the bar". This is what is reflected in the three horizontal bar which we see in the new logo. Also according to the company, the combination of orange and blue describe the mix of the youthful and contemporary worlds. E in the logo represents motion and movement. 

Ceat Old Logo
Ceat New Logo

Saturday, June 25, 2011

BrandTags Express Edition # 1 - New Corporate Identity for Zee TV

Last week when I was watching Zee TV while browsing through all channels, I came across the revamped logo and the new slogan for this channel.

Punit Goenka, CEO and MD of ZEE Limited unveiled this new logo with the new slogan as "Umeed se sage Zindagi".
Old Logo of Zee TV 

New Logo of Zee TV

Introduction of the BrandTags Express Edition

To rationalize and organize the content on this blog and to ensure that its more user friendly for the readers and followers, I am going to modify the posting of the items on this blog under a new title called as "BrandTags Express Edition". 

BrandTags Express Edition (BEE) series will attempt to pick up a new theme and put together all information around it with special emphasis on the Brandline, Tagline and Punchline.

The introductory series of the BEE is coming up in the next post. 

Continue to pour in your comments and suggestions on this initiative and I promise to update this blog with more useful stuff time after time. 

Tuesday, June 07, 2011

RISE - Mahindra's New Positioning

Group Mahindra has come out with a new brand positioning called "RISE". This is their first ever exercise towards bringing together several businesses under one umbrella.

Very recently this brand campaign completed six months and I have been trying to understand what is it all about. Broadly Mahindra group is trying to revamp the way we live in four areas namely : Education, Health, Infrastructure and Transportation and Rural Empowerment.

Some other facts about Mahindra

1. World's largest tractor company in terms of Volume sold

2. Was founded in 1945 as a Steel Trading company

3. Tech Mahindra, one of the biggest IT companies also is a IT vendor for the AADHAAR project, Government of India's largest identity management program.

4. The credit for bringing the iconic Willys Jeeps to India also goes to Mahindra and Mahindra group only.

5. The word Rise is now part of the Mahindra's Logo.