Saturday, September 17, 2011

BrandTags Express Edition #8 :: New Brand Identity of Hero Honda

In Dec 2010, the Joint Venture between Hero Group and Honda was called off and Hero purchased the whole stake of Honda in the JV (26%). Very recently in London, Hero Group came up with its new identity along with a new logo and new tagline as well. There was a new advertisement campaign as well which has been well appreciated by all. The music for the ad campaign has been composed by none other than the Academy Award winner, A R Rahman. 

The new Brand Identity and logo was designed by a London based firm called as Wolff Olins. The company's branding has major clients in its list which includes names like London 2012 Olympics, PwC, Sony Ericsson, AOL amongst others. 

The new name of Hero Honda would be Hero MotoCorp. The new logo is below. Its actually a 3D logo and you will need to notice it a little carefully to see the 3D H. 
Hero MotoCorp Logo
The new tagline for the firm is: "Hum Mein Hai Hero". The video for the new advertisement is below as well. It actually inspires you. The song is sung by AR Rahman himself and its actually refreshing to see such campaigns. 

New Look for the Blog

Have modified the blog design with a new theme. The name of the template is Ethereal. Also rearranged the icons for more clarity. Lot more rejig is expected to come in the near future. Watch out for more content, better presentation and theme based sections. 

Sunday, September 11, 2011

BrandTags Express Edition #7 :: The Ping Service from Apple

I was checking my iTunes playlist and then is when, I came across Ping. Ping, a service offered by Apple, is a A social network for music. It allows you to follow your favorite artist and check out the latest music in the offering. 

Here is the logo for Ping. Next time you check out the iTunes, do not forget to have a look at Ping as well. 
Logo for Ping - Social Network for Music

Saturday, September 03, 2011

BrandTags Express Edition #6 :: Global Fast Food Chains

Last night I was reading a article on Bloomberg on Burger King, regarding how the restaurant is looking at revamping its existing brand identity of King to something which is more closer and relates better to the families. The article is right here. Lets look at the global fast food chains as part of this edition. So here we go:

1. McDonalds 
  • Global Tagline: I'am lovin' it is the global marketing campaign of McDonalds used across almost every country. 
  • Mascot: Ronald McDonald is a clown which is a primary mascot of McDonalds Restaurant.
  • Logo: The main logo which represents the M is actually the Golden Arches Logo introduced by Richard and Maurice McDonald
  • Big Mac Index: Another achievement of McDonalds is the Big Mac Index. The Economist uses the price of the ubiquitous McDonald's meal to calculate the "Big Mac Index", a guide showing how far from fair value different world currencies are. The Big Mac theory (a.k.a. purchasing-power parity, or PPP) says that exchange rates should even out the prices of Big Macs sold across the world.

2. Burger King
  • Global Tagline: Taste is King
  • Mascot: The King
  • Logo: The current logo is Burger King written in two bun halves engulfed by a blue crescent. 
  • Often abbreviated as BK
3. TacoBell
  • Global Tagline: Think outside the Bun
  • Mascot: The Taco Bell
  • Logo: Bell 
  • Famous for its Taco's and products which are all under $ 1. Primarily Mexican food. TacoBell, KFC and Pizza Hut are part of the Yum Group of Restaurants. Created out of the spun from PepsiCo in 1997.