Strange right !! How come a logo consists of something weird like Bat.. Read on to find out more about it
There are two reasons for the existence of a free tailed bat in the logo of Bacardi. One of them is courtesy the basic ingredients and second is credited to its founders.
The variant of bats called as Mexican free tailed bats are great pollinators of the sugar cane plant and are well known for eating the insects. This is why it makes sense for Bacardi to use them.
The second as said earlier is related to the founder Facundo Bacardí Massó and his brother. They set up shop in a Santiago de Cuba distillery that they purchased in 1862. In the rafters of the building lived fruit bats, which helped to inspire the Bacardi bat logo.