Ranbir Kapoor is the new brand ambassador for John Players. He replaces Hrithik Roshan in this new year.
John Players is a brand owned by ITC Group. The tagline for John Players is Play it cool. ITC is a well diversified with operations in IT, Retail, Paper Manufacturing, Cigarettes. Its initiative for rural india "ITC E-Choupal" is a business case study in itself. The tagline for e-Choupal is "Lets Put India First".